The Non-Profit ABC has a great opportunity to improve the level of trust between individuals and units within the organization, greatly increase its productivity, and sharpen its image with the American people. This can be accomplished by developing and institutionalizing a corporate set of values. Works by notable researchers and practitioners have demonstrated the increased levels of trust, knowledge sharing and productivity among organizations that have a strong core set of values.

As part of this process we’re looking at the following: What are the core factors that give life to this organization? What can we learn from our experiences, especially if we examine closely those moments when we have been at our best? What are our delivery system’s most effective practices, strengths, or best qualities– things that we should try to preserve even as we change? What important lessons can we draw from our history? Building on all this, what kind of organization do we want to be in the future? Can our positive past, the best in our experiences, help us become more daring as we think about our true potential as an organization? What is your dream for the Non-Profit ABC? What ideas do you have for helping us move into the twenty-first century?