ABSTRACT This article is based on an appreciative inquiry conducted with the Santa Barbara Birth Center in Santa Barbara, California in 2012. The article explores the generative potential of the... read more →
David Cooperrider’s pioneering work on Appreciative Inquiry has already had a major impact in the business world, but I think it has the potential to become a guiding principle in mainstream business thinking – and could really change the way tomorrow’s business leaders and managers think about how to ask questions, think about new challenges, and communicate with their organizations. It is a revolutionary idea.