Author: Gervase Bushe , Aniq Kassam Journal of Applied Behavioral Science Date: 05/01/2005 Volume: 41 Issue: 2 Pages: 161-181 Abstract 20 cases of the use of Appreciative Inquiry (AI) for... read more →
David Cooperrider’s pioneering work on Appreciative Inquiry has already had a major impact in the business world, but I think it has the potential to become a guiding principle in mainstream business thinking – and could really change the way tomorrow’s business leaders and managers think about how to ask questions, think about new challenges, and communicate with their organizations. It is a revolutionary idea.